Joanne Biddle - Academic Director MDPF, AFLoPF, Cert.Ed. EMC
Jo is an English and European Master Florist and qualified teacher who has taught floristry related subjects for over 25 years, during which time she owned a successful floristry retail business in Lincolnshire. Jo is the Education and Training director for the British Florist Association (BFA) and has helped to develop the Level 2 Apprenticeship Florist Standard and the new Level 3 Senior Florist Apprenticeship alongside the BFA and the Institute for Apprenticeships. Jo teaches on the Level 5 Master Diploma programme and oversees and verifies the apprenticeship programmes.