Joanne Biddle MDPF, AFLoPF, Cert.Ed. EMC
Jo is an English Master Florist and qualified teacher and has taught Floristry related subjects for over 20 years, during which time she owned a successful floristry retail business in Lincolnshire for 10 years. Jo is a member of the BFA Education and Training Committee and has helped to develop the new Level 2 Apprenticeship Florist Standard with the BFA and the Institute for Apprenticeships. Jo is currently studying towards the final part 3 of her European Masters qualification in Floristry. Jo teaches on the Level 5 Master Diploma programme and oversees and verifies the apprenticeship programmes.